Your 6GB plan
Repay on time each week to keep 1.5GB a week. Worth about ₦4,000 a month.
- 1.5GBWeek 1
- 1.5GBWeek 2
- 1.5GBWeek 3
- 1.5GBWeek 4
Keep it three months and it grows to 3.5GB a week
For agent networks, lenders and growing apps
Launch your own mobile data plans.
Win more customers from the same marketing budget, and keep them coming back. Customers keep your plan by doing what grows your business, and you pay for data only when they do.
Banks and large businesses: we design and run the programme with you. See how a plan works
Act. Keep. Repeat.
Repayment on timePlan kept this week
Your 6GB plan from Your LenderWorth about ₦4,000 a month
- 1.5GBWeek 1
- 1.5GBWeek 2
- 1.5GBWeek 3
- 1.5GBWeek 4
6GB this month, kept with each repayment on time
Why growth gets expensive
Marketing buys attention. It rarely buys customers who stay.
A growing business needs attention, and ads, influencers and events are good at it. Turning that attention into customers who act, week after week, is the hard part.
Ads buy a moment
Someone sees it, maybe clicks. Next month, the spending starts again from zero.
Influencers and events buy awareness
People hear your name. Far fewer become customers who act.
Cash bonuses attract bonus hunters
Cash can be withdrawn, so fake accounts sign up, take it and leave.
What customers already value
Your customers already buy mobile data. It runs their lives.
Work, payments, family, entertainment and getting around all depend on it. It is easy to value, already in the budget and needed again next week. And unlike cash, it can’t be withdrawn.
47%
What Aura makes possible
Your data plan. Your rules. Your customers.
Launch a mobile data plan with your name on it. Customers join with the first step that matters, and keep the plan by coming back each week. You pay for data only when they act.
You decide
- The action that starts the plan, and the habit that keeps it
- How much data, and how often it arrives: daily, weekly or monthly
- Who can join, the limits and the total budget
- Your plan’s name, and your brand on it
Aura runs the rest
- Delivery on whichever network each customer uses
- Every plan moment, from welcome to renewal
- Bonus-hunter checks on every reward
- The comparison group and the result
Your Lender Your POS Network Agent Data Plan
50 transactions a week keeps 3.5GB on your terminal’s line.
- 3.5GBWeek 1
- 3.5GBWeek 2
- 38/50This week
12 more transactions by Sunday keeps this week’s 3.5GB
Your Savings Saver Data
Save every month and 6GB arrives with each deposit.
- 6GBAug
- 6GBSep
- 6GBOct
Deposit received. Your October 6GB is ready
Illustrative. Fictional brandsYour plan carries your name, your colours and your rules, in your app and your messages. Prices are MTN’s own, October 2026. The Powered by Aura credit sits beneath it, smaller than your brand.
A plan, not a bonus
A bonus creates a moment. A plan kept every week creates a habit.
1.5GB this week. Another 1.5GB next week. One plan covers acquisition, engagement and retention: the customer who joins for this week’s data comes back next week to keep it.
A one-off sign-up bonus
- Week 1₦4,000 cash, once
- Week 2Nothing
- Week 3Nothing
- Week 4Nothing
A moment. Once it is withdrawn, nothing brings the customer back, and bonus hunters can take it and leave.
Illustrative. The same ₦4,000 a month, as cash or as a plan
Momentum: the design inside every plan
It looks like a data plan. It works like a habit.
Momentum is our name for the design inside every Aura plan that turns one valuable action into a weekly habit. Each ingredient is a choice made on purpose.
Owned, not earned
“My 6GB plan from Your Lender.”
People protect what they own. A reward is collected and forgotten.
Starts at first value
The plan begins the moment they first get what they came for.
Keeping customers starts where value starts, not at the download.
A weekly rhythm
1.5GB this week. 1.5GB next week.
A rhythm turns one action into a habit.
The nudge before the loss
“Your plan cancels on Sunday.”
The fear of losing something moves people more than the hope of winning.
A plan that grows
Three months in, it gets bigger.
Progress you can see keeps you going.
Proof built in
Nothing. This one is for you.
Every plan is measured against customers who did not get it.
Who it is for
One plan, for any business where one action earns more than the data.
Agent and merchant networks and lenders run their own plans. Banks and large fintechs, savings apps among them, buy a managed programme.
Illustrative customer message from a fictional brand:Your POS Network50 transactions this week. Your 3.5GB is on your line.
Agent networks
Win agents who go live quickly and stay busy on your terminals. Agents pay for the data their work runs on, reportedly up to ₦30,000 a month (TechCabal, June 2025), so a plan that covers it is worth real money to them.
- Who it is for
- New agents in their first weeks, and agents whose transactions have slowed.
- What starts the plan
- The first 20 transactions on a new terminal.
- What keeps it
- 50 transactions every week.
- The plan
- 3.5GB a week on the line the terminal or phone uses. About ₦6,000 a month on MTN.
- How it is measured
- Agents active each week and transactions per agent, against agents who were not offered the plan, and the cost of each extra active agent.
Illustrative customer message from a fictional brand:Your PaymentsPayment taken. This week’s 1.5GB is on your line.
Merchant networks
Turn terminals that sit in a drawer into terminals that take payments every week, and merchants who bring other merchants with them.
- Who it is for
- Merchants who have your terminal but take few payments on it.
- What starts the plan
- The first card payment taken.
- What keeps it
- Payments taken on the terminal every week.
- The plan
- 1.5GB a week. About ₦4,000 a month on MTN.
- How it is measured
- Merchants taking payments each week and payment value per merchant, against a comparison group, and the cost of each extra active merchant.
Illustrative customer message from a fictional brand:Your LenderRepayment received on time. This week’s 1.5GB is on your line.
Lenders
Win borrowers who repay on time and come back for the next loan. You pay for no data until the first repayment arrives on time.
- Who it is for
- New borrowers from your campaigns, and existing borrowers on weekly repayments.
- What starts the plan
- The first repayment made on time.
- What keeps it
- Every weekly repayment on time.
- The plan
- A free 6GB a month as 1.5GB a week, about ₦4,000 a month on MTN. After three months it grows to 3.5GB a week.
- How it is measured
- On-time repayments and repeat loans against borrowers who were not offered the plan, and the cost of each extra on-time repayment and each new borrower.
Illustrative customer message from a fictional brand:Your BankDeposit received. This week’s data is ready.
Banks and large fintechs
Become the account where income lands, savings grow and everyday money moves. For banks and large fintechs, including savings apps, Aura designs, runs and measures a managed programme with you.
- Who it is for
- Customers who hold an account with you but save, are paid or spend somewhere else.
- What starts the plan
- A first deposit into savings, or income paid into the account.
- What keeps it
- A deposit into savings every week, the card or app used every week, or an agreed balance held.
- The plan
- Sized with you from what each behaviour is worth. Larger plans suit larger actions, such as a salary paid in.
- How it is measured
- Deposits, savings balances, salary accounts moved and transactions against a matched comparison group, and the cost of each extra outcome.
Illustrative. Fictional brands, MTN’s own prices, October 2026
Proof built in
Every plan shows what it drove, and what each action cost.
Your first screen, and the report you take to your board, open on the result, measured against customers who did not get the plan. Aura reports the numbers. You decide whether they beat your other channels.
Extra actions
Did the plan drive the action? Customers offered the plan against the comparison group, week by week.
Cost per action
Data spent, divided by the actions of customers holding a plan.
Cost per extra action
Data spent, divided by the actions the plan caused. The number to set beside your other channels.
Cost per new customer
What the first week of data cost for each new customer, by where they came from.
Customers kept
The share still holding the plan in weeks 4, 8 and 12, against the comparison group.
Your other channels
What a customer costs you today from ads, influencers or cash bonuses, which you type in, shown beside it.
Not counted as success
- Gigabytes given out
- Sign-ups that never act
- Clicks and opens
Test it on your next campaign: run the same ad with and without the plan offer, and compare what each new customer cost.
Price a plan at real network pricesThree ways to buy
One product, so a small app and a large bank can both say yes.
Run your own plan, start with a guided launch, or have us design and run a programme with you. Most businesses start somewhere between the first two.
Run your own plan
For apps and networks running their own campaigns
- You
- Design your plan, connect your actions and fund a balance.
- Aura
- Delivers the plan on every network, keeps customers posted at every moment, and reports the result.
- Price
- Growth or Scale platform plan. Data at each network’s own price.
A guided launch
For a first campaign, or a small team
- You
- The same, after one design session with us.
- Aura
- Applies our method with you: which action, which plan size, and how to measure it. We set your first plan up from our templates.
- Price
- Included in Scale, or bought once on Growth.
A managed programme
For banks and large businesses
- You
- Set the goal, who qualifies and the limits.
- Aura
- Designs, runs and measures the programme with you, end to end.
- Price
- Enterprise, agreed with you.
What does Aura do?
Aura lets your business launch its own mobile data plan, which customers keep by doing what grows your business: repaying on time, transacting on your terminal, saving every week. You win more customers from the same marketing budget, and keep them coming back.
You choose the plan and the actions that keep it. Aura delivers the data on whichever network each customer uses, and you pay for data only when they act.
Does it replace our ads and influencers?
No. Ads, influencers and events tell people about you. A data plan turns more of that attention into customers who act, and keeps them coming back. It takes a slice of your marketing budget, not all of it.
To see what the plan adds, run the same ad with and without the plan offer and compare what each new customer cost.
Why mobile data, and not a cash bonus?
Cash can reward the same actions at the same moments, but cash can be withdrawn, so fake accounts pay. Bonus hunters sign up, take the money and leave.
Data can’t be withdrawn. At most it can be shared to another phone on the same network, within daily limits, so a fake account gains almost nothing. Real customers use it every day, for work, family, payments and getting around.
Could we build this ourselves?
Your team can send data in a day. Knowing what makes customers come back took three years and over ₦1 billion at PressOne Africa, where Aura’s method comes from.
PressOne lost 80% of its new customers within three months, and discounts, credits, automations and advertising didn’t fix it. Momentum is our name for what it learned: the design inside every Aura plan that turns one valuable action into a weekly habit.
Who decides the rules?
You do. You choose the action that starts the plan, the habit that keeps it, how much data and how often it arrives, who can join, and the limits. Aura delivers the plan and keeps customers posted at every moment.
What does it cost?
A platform plan, plus the data your customers keep. Growth is ₦200,000 a month and Scale ₦1,000,000 a month, billed quarterly, or yearly with two months free. Banks and large businesses agree Enterprise terms with us.
Data is charged at each network’s own price, with nothing added, and only when a customer acts.
What does our team need to build?
Very little. Your systems send Aura each action as it happens, through the API or a file upload, with your customer ID and the customer’s phone number. Aura checks it against your plan, delivers the data and tells your systems what happened.
You can test everything in a sandbox before going live.
Start with one action. Grow it into a habit.
Tell us the action you want more of. We will help you size a first plan, and show you what it needs to be worth.
Or email [email protected]