Pricing
Pay for the platform. Data at the network’s own price.
A platform plan, plus the data your customers keep, at what they would pay the network themselves, with nothing added. You pay for data only when a customer acts.
Three ways to buy
One product, so a small app and a large bank can both say yes.
Most businesses start somewhere between the first two.
Run your own plan
For apps and networks running their own campaigns
- You
- Design your plan, connect your actions and fund a balance.
- Aura
- Delivers the plan on every network, keeps customers posted at every moment, and reports the result.
- Price
- Growth or Scale platform plan. Data at each network’s own price.
A guided launch
For a first campaign, or a small team
- You
- The same, after one design session with us.
- Aura
- Applies our method with you: which action, which plan size, and how to measure it. We set your first plan up from our templates.
- Price
- Included in Scale, or bought once on Growth.
A managed programme
For banks and large businesses
- You
- Set the goal, who qualifies and the limits.
- Aura
- Designs, runs and measures the programme with you, end to end.
- Price
- Enterprise, agreed with you.
Plans
Compare plans.
Every plan gets the full plan experience. They differ in how many plans run at once, team size, the services included, support, and how many customers can hold a plan each month.
| Growth₦600,000 a quarter, or ₦2,000,000 a year (2 months free) | Scale₦3,000,000 a quarter, or ₦10,000,000 a year (2 months free) | EnterpriseBilling agreed with you | |
|---|---|---|---|
| Price | ₦200,000 a month | ₦1,000,000 a month | Agreed with you |
| Customers holding a plan each month | Up to 5,000 | Up to 50,000 | No limit |
| Plans live at once | 1, plus first-action and referral rewards | Up to 10, for different customer groups | No limit |
| Team members | 3 | 15 | No limit |
| Guided launch: one plan and one result action, set up with you from our templates | ₦1,500,000, once | Included | A full programme designed with you instead |
| Quarterly review of results and plan design | ₦500,000 a quarter | Included | Included |
| Written results analysis for a board or investors | ₦1,500,000 each | ₦1,500,000 each | Included |
| Fully managed: we run the plans for you | Not offered | ₦3,500,000 a month | Included |
| Your own data supply, instead of Aura’s | Not offered | Not offered | Agreed deal by deal |
| Support | A named Aura contact | A dedicated team | |
| For | An app proving its first plan | An app running plans all year across its customers | Banks and large businesses |
Growth
₦600,000 a quarter, or ₦2,000,000 a year (2 months free)
- Price
- ₦200,000 a month
- Customers holding a plan each month
- Up to 5,000
- Plans live at once
- 1, plus first-action and referral rewards
- Team members
- 3
- Guided launch: one plan and one result action, set up with you from our templates
- ₦1,500,000, once
- Quarterly review of results and plan design
- ₦500,000 a quarter
- Written results analysis for a board or investors
- ₦1,500,000 each
- Fully managed: we run the plans for you
- Not offered
- Your own data supply, instead of Aura’s
- Not offered
- Support
- For
- An app proving its first plan
Scale
₦3,000,000 a quarter, or ₦10,000,000 a year (2 months free)
- Price
- ₦1,000,000 a month
- Customers holding a plan each month
- Up to 50,000
- Plans live at once
- Up to 10, for different customer groups
- Team members
- 15
- Guided launch: one plan and one result action, set up with you from our templates
- Included
- Quarterly review of results and plan design
- Included
- Written results analysis for a board or investors
- ₦1,500,000 each
- Fully managed: we run the plans for you
- ₦3,500,000 a month
- Your own data supply, instead of Aura’s
- Not offered
- Support
- A named Aura contact
- For
- An app running plans all year across its customers
Enterprise
Billing agreed with you
- Price
- Agreed with you
- Customers holding a plan each month
- No limit
- Plans live at once
- No limit
- Team members
- No limit
- Guided launch: one plan and one result action, set up with you from our templates
- A full programme designed with you instead
- Quarterly review of results and plan design
- Included
- Written results analysis for a board or investors
- Included
- Fully managed: we run the plans for you
- Included
- Your own data supply, instead of Aura’s
- Agreed deal by deal
- Support
- A dedicated team
- For
- Banks and large businesses
Every plan includes
- The full plan experience: a named plan with its value, joining, weekly progress and every plan moment
- Delivery on the network each customer already uses, to the number they choose
- Your actions sent through the API or a file upload, with a free sandbox to test
- Bonus-hunter checks: one reward per number per rule, flags, a review queue and caps
- A comparison group, on by default, and a results report you can take to your board
A worked example
What a new customer costs.
A lending app on Growth, with the standard plan: a free 6GB a month as 1.5GB a week, kept by each repayment on time. The plan works on top of the ad that brought each customer in, not instead of it.
- ₦3,000For each new customer at 100 a month: Growth plus their first week of data
- ₦2,000For each new customer at 200 a month
- ₦4,000A month for each customer who keeps a 6GB plan, only while they keep acting
Illustrative. MTN’s own prices, October 2026Price your own plan
How billing works
Simple to budget for, and nothing charged for customers who don’t act.
Data at the network’s own price
Each delivery is charged at what the customer would pay the network for the same data, with nothing added. Prices follow each network, so a bill varies a little from one network to another.
Only when customers act
Data is charged from a prepaid balance when the network confirms delivery. A customer who does not act costs you nothing that week.
Texts at cost
If you ask Aura to text customers for you, each text is charged at what it costs Aura. Most businesses message customers in their own app instead.
Invoice and bank transfer
Plan fees are billed quarterly, or yearly with two months free. You top up your data balance by invoice, paid by bank transfer, and we warn you before it runs low.
Limits never stop a customer’s plan
We warn you at 80% of a limit. If you pass it, customers keep their data and your account moves up from the next quarter. Upgrades start at once and are pro-rated; downgrades take effect at the end of a quarter.
For accelerators and incubators
Fund plans for the companies you support.
Pay into one pool that your companies draw on for their data, and see a report on how it is used: what each company drew, the data delivered and how many customers hold a plan. Each company runs its own plan.
What does it cost?
A platform plan, plus the data your customers keep. Growth is ₦200,000 a month and Scale ₦1,000,000 a month, billed quarterly, or yearly with two months free. Banks and large businesses agree Enterprise terms with us.
Data is charged at each network’s own price, with nothing added, and only when a customer acts.
What does a new customer cost?
At 100 new customers a month, the Growth plan plus each customer’s first week of data comes to about ₦3,000 a customer, and about ₦2,000 at 200, on top of the ad that brought them in.
After that, a customer who keeps a 6GB plan costs about ₦4,000 a month, and only while they keep acting.
Do customers who would have acted anyway inflate the results?
They keep the plan too, so they are part of the cost. That is why every plan has a comparison group: the result counts only the difference between customers offered the plan and customers who were not.
What happens if we pass a plan’s limit?
Customers keep their data. We warn you at 80% of a limit, and if you pass it, your account moves up from the next quarter. Upgrades start at once and are pro-rated; downgrades take effect at the end of a quarter.
How do we pay?
By invoice and bank transfer. Plan fees are billed quarterly or yearly. Data comes from a prepaid balance that you top up by invoice, and we warn you before it runs low.
Start with one action. Grow it into a habit.
Tell us the action you want more of. We will help you size a first plan, and show you what it needs to be worth.
Or email [email protected]