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About Aura

We help companies turn valuable customer actions into repeated behaviour.

One partner for the infrastructure, software, expertise and operations behind your own mobile data plans.

Three friends on outdoor steps laughing at something on one phone, one pointing at the screen.

Where our method comes from

We learned it the expensive way.

At PressOne Africa, customers signed up and paid for a monthly subscription. Too many did not come back to renew.

Discounts did not fix it. Free credits did not fix it. Engagement automations and advertising to stay top of mind did not fix it either.

The discovery was that retention is an outcome. We had to work on what happened before renewal: find the moment customers experienced value, remove what kept them from reaching it, and keep reinforcing the goal each customer had chosen us for.

Aura’s method is built from that work. It lets banks and fintechs use what we learned without repeating the years of experiments.

80%
of acquired customers lost by month three, before the work began
3 years
of testing what actually brings customers back
₦1bn+
spent learning it

PressOne Africa’s own experience. These are not Aura programme results.

What we believe

Engagement, then adoption, then renewal.

The principles every Aura programme is built on.

  1. Start from why customers chose you

    Every customer had a reason. Engagement works when it helps them reach the goal behind that choice.

  2. Retention is an outcome

    Work on what happens before a customer leaves: whether they reach value, and what stops them.

  3. Reward the routine, not the moment

    A one-off reward is spent and forgotten. A benefit that keeps arriving while the behaviour does builds a habit.

  4. Prove it before you scale it

    Test against a matched control group, and let the results decide what grows.

What Aura is

Repeatable enterprise delivery, not one-off consulting.

Aura is the company, the product and the infrastructure behind your plan. People are part of what you buy.

Two colleagues at a café desk with a laptop, one explaining with a pen while the other listens, smiling.
Infrastructure
Network connections and data delivery on the networks customers already use.
Software
Automation that turns qualifying activity into delivery, with reconciliation and reporting.
Expertise
Behaviour analysis, programme design, incentive modelling and experiment design.
Operations
Running the programme day to day, measuring it and improving it.

Talk to us

Speak to Mayowa Okegbenle.

For a first conversation about a programme for your bank or fintech.

Start with one behaviour. Grow into a plan.

Tell us the behaviour you want more of. We will show you how a first experiment could test it, and what it would need to be worth.

Discuss your programme

Or email [email protected]